Saturday, November 12, 2011

We Found Love (An Appreciation)


We Found Love
Rihanna feat. Calvin Harris

It's amazing how love can be based on even the most destructive of things. This is the beauty of the music video presented for We Found Love, Rihanna's lates single.

It is most unlike what is mainstream today: color splashed and brainless. It's naked quality to show the roller coaster of love and drugs have given a real and human feel. It has successfully portrayed (though in a very over-executed version) how people lose their minds and a little bit of themselves in love. Furthermore, symbolism in the montages or insert elements in the music video are pinpoint. From eye dilation, to falling buildings, to puking different colored ribbons, it has painted pictures of abstractions when placed together but would have been insignificant if were to stand alone.

The music video has also deviated from the typical crisp color of normal videos and opted for the cinematic feel and perfect dullness. And to add, I love working with the projector emoting and lip syncing. Kudos to that!

I guess Love is not enough nowadays. And Purist Lovers would hate the day they wake up to smell those flowers.

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